December 28, 2011
"「若者の○○離れ」を見るたびに、「万年筆は、ブログやメールに賛成です。」というコピーを打ったPILOTは偉大だと思う。伝えたくて言葉を綴るのは手書きもデジタルも一緒。大切な言葉を手で書きたくなったとき、PILOTはいますよって。いいもの作ってるんだって自信が感じられて素敵。"

— Twitter / tatutahime (via yellowblog)

(via yaruo)

10:54pm  |   URL: http://tmblr.co/ZO1_XyDv6S8d
(Notes: 953)
  
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    これに限らずＰＩＬＯＴはＣＭも上手いし面白い。
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    最近はやりだけど、一昔前に流行ったもしドラ的文脈だと思うな。「イノベーション」という言い回しが適切かは分からないけれど、パイロットは変化に対応してきた企業だった。多岐にわたる文具を出していて、万年筆は言わば象徴だ。(もちろんそれは重要だし自分...
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